Digital growth · Transformation · Product

Turn digital opportunities into growth.

I help businesses grow, transform and build — from digital strategy and ecommerce optimisation to product development and MVP launches.

Strategy when you need direction. Transformation when you need change. Product thinking when you need to build something new.

Let's talk See what I do

Idea

Strategy

Build

Launch

Growth

About

A commercial thinker who can also build.

StrategyProductTechnologyGrowth

I bring together ecommerce, digital transformation, product strategy and hands-on technology delivery.

With 10+ years working across ecommerce and digital projects, I help businesses move from ideas and challenges to practical solutions — whether that means improving an existing digital operation, transforming a customer journey, selecting and implementing technology, or building a new product from scratch.

I don't just create strategies and hand over a presentation. I like getting involved in the thinking, planning, building, testing and launching.

What I do

Grow. Transform. Build.

Three ways I work with businesses — often in that order, sometimes all at once.

01 — Grow

Make your digital business perform better.

Ecommerce strategy
Conversion optimisation
Customer journey optimisation
Digital growth strategy
Analytics & reporting
Ecommerce performance
CRM & lifecycle marketing
Digital merchandising
Experimentation & CRO

Explore Growth

02 — Transform

Turn complex digital challenges into better ways of working.

Digital transformation
Ecommerce transformation
Digital product strategy
Platform selection & replatforming
Technology roadmap
Systems & integrations
Process optimisation
Automation opportunities
Requirements & product discovery
Cross-functional project leadership

Explore Transformation

03 — Build

Have an idea? Turn it into something real.

MVP strategy
Product discovery
MVP planning
User journeys
Feature prioritisation
Product requirements
AI-powered product concepts
No-code / low-code MVPs
Prototype development
MVP launch strategy
Validation & iteration

Build an MVP

Build trackIdeaMVPFeedbackProduct

What can I help with?

You bring the challenge. We work out what comes next.

MVPs

From idea to MVP without the usual overhead.

Not every idea needs a six-month development programme. I help founders and businesses define the problem, identify the smallest viable solution, prioritise features and build an MVP that can get in front of real users quickly.

Discover

Understand the problem, audience and opportunity.

Define

Turn the idea into a clear product concept and user journeys.

Prioritise

Separate the essential MVP features from everything that can wait.

Build

Use the right combination of no-code, AI and technology to create the first version.

Launch

Put it in front of real users and start learning.

Improve

Use feedback and data to decide what comes next.

Have an idea? Let's explore it.

Transformation

Digital transformation doesn't have to mean transformation theatre.

Good transformation should solve real business problems. I help businesses connect commercial goals with technology — identifying where platforms, processes, automation, data and customer experience can create meaningful improvements.

Ecommerce transformationPlatform / replatforming strategyDigital operating modelsTechnology roadmapsSystems integrationAutomationCustomer experienceProduct transformation

The chain

Business goalsCommercial outcomes first

Customer experienceThe journey people actually take

ProcessesHow work gets done day to day

TechnologyPlatforms, tools and integrations

DataMeasurement, reporting and decisions

GrowthCompounding improvement

Credibility

Built from real-world ecommerce experience.

Experience across ecommerce, sports hospitality, luxury retail and digital transformation — commercial environments where digital decisions carry real revenue.

10+ years

Digital & ecommerce experience

£200M+

Revenue pipeline supported

Multiple platforms

Shopify • Magento / Adobe Commerce • BigCommerce • WordPress / WooCommerce

Global projects

Sports • Hospitality • Retail • Ecommerce

Sports Travel & Hospitality

Digital strategy, ecommerce transformation, product configuration, booking journeys, integrations and global ecommerce platform roadmap.

Luxury Ecommerce

Growing ecommerce revenue, merchandising, CRO, CRM and digital marketing.

Ecommerce Consulting

Helping businesses with ecommerce strategy, platform decisions, websites, integrations and growth.

Things I've built

Products I've shipped.

Alongside client work, I build my own products — turning real problems into live software, from idea to launch.

Reputely

AI reputation copilot for local businesses

Automatically analyses customer reviews, generates smart replies, tracks sentiment over time and surfaces actionable insights — helping local businesses protect and grow their reputation without the manual effort.

Visit Reputely

SaaSAIReputationLocal business

EcomPulse

AI ecommerce analytics for Shopify stores

Turns Shopify data into revenue growth with AI-powered insights, anomaly detection and actionable recommendations delivered via email, Slack or WhatsApp — so store teams can act before issues cost sales.

Visit EcomPulse

SaaSAIShopifyAnalytics

Selected projects

Problem, approach, solution, outcome.

A view of the kinds of engagements I take on and how they're structured.

Ecommerce Growth

Problem: Traffic was steady but revenue had flattened and conversion was slipping.
Approach: Analysed the full customer journey, analytics setup and merchandising, then built a prioritised growth backlog.
Solution: Structured CRO programme: journey fixes, product content, checkout improvements and lifecycle campaigns.
Outcome: A clear, evidence-led roadmap where each test is measured against commercial value.

Digital Transformation

Problem: Disconnected systems and manual processes made everyday trading slow and error-prone.
Approach: Mapped processes, data flows and system boundaries with the teams doing the work.
Solution: Integration and automation plan, sequenced by business impact and effort.
Outcome: Less manual handling, cleaner data and a technology roadmap the business owns.

Ecommerce Platform

Problem: An ageing platform was blocking new commercial and market requirements.
Approach: Defined requirements with stakeholders and scored platform options objectively.
Solution: Platform recommendation, migration approach and phased delivery plan.
Outcome: A replatforming decision made on business needs rather than vendor pitches.

MVP / New Product

Problem: An early-stage idea with no clear scope and pressure to build everything at once.
Approach: Discovery sessions, user journeys and ruthless feature prioritisation.
Solution: A lean MVP built with the right mix of no-code, AI and custom work, launched to real users.
Outcome: Real feedback in weeks instead of months, guiding what to build next.

Philosophy

Think commercially. Build practically. Move quickly.

Think commercially

Technology should support a business outcome.

Build practically

Start with what is actually needed rather than over-engineering.

Move quickly

Test ideas, learn from users and improve continuously.

Process

How I work

I start by understanding the business problem, not the technology. Then we define the opportunity, create a practical roadmap, build what matters and use real-world feedback to improve.

Discover

Define

Plan

Build

Grow

Got a digital challenge, transformation project or product idea?

Let's work out what it could become.

Start a conversation Discuss an MVP

Contact

Tell me about the challenge.

A short message is enough to start. I'll come back with a view on what could come next.

naiknikunj@gmail.com LinkedIn